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1957 marks the start of Eleiko's fascinating journey from waffle irons to the world's best barbell. Managing Director, Mrs. Johansson, approves the production of an Eleiko barbell taking our first step towards becoming the worlds leading weightlifting company.
In 1959, the Kraft Klubb Eleiko, which translates to Eleiko Power Club, is formed to grow brand awareness, and get around an advertising ban allowing Eleiko to creativity market this new company focus and direction.
1963 marks the first time an Eleiko barbell is used in a World Championships. It is also the first time a single barbell lasts an entire competition without bending or breaking, cementing Eleiko's reputation as the leading bar supplier.