Cj Cummings and Eleiko Continue Partnership - Eleiko’s Ambassador for a Stronger World Program Supports Weightlifting’s Most Talented Youth

Cj Cummings and Eleiko Continue Partnership - Eleiko’s Ambassador for a Stronger World Program Supports Weightlifting’s Most Talented Youth

Chicago, Illinois, December 7, 2016 – Eleiko Sport, Inc., the premier manufacturer of strength and weightlifting equipment today announced CJ Cummings will continue in his role as an Eleiko Ambassador for a Stronger World.

“At Eleiko, one of our core values is “set your bar high, be kind and do more of what makes you stronger,” said Rickard Blomberg, President of Eleiko Sport, Inc. “When athletes embody these principles, we are inspired and want to do what we can to support them in their efforts. CJ is just this type of athlete and we are thrilled he is continuing in his role as an ambassador and member of the Eleiko family.” 

A high school student who lives and trains in South Carolina, CJ Cummings is often described as a weightlifting phenomenon. After being inspired by his sister, Cummings began weightlifting at the age of 11, and quickly became a formidable competitor on the national and international stage. He holds numerous records, including his most recent success competing in the 69 kg weight class at the American Open in Orlando this past weekend where CJ set a new Junior American Record with a 138 kg Snatch. He also set a new Senior American Record with a 183 kg Clean and Jerk, for a combined Senior American Record setting total of 321 kg.  

“I love Eleiko equipment. I have been training, competing, and setting records with their bars and weights, and I couldn’t be happier to be continuing my relationship with Eleiko” said CJ Cummings. “With their support, I am able to pursue my personal goals, set more records and helping grow the sport of weightlifting.”  

Eleiko created the ambassador program to support and recognize athletes who were performing at the top of their game, and demonstrated the characteristics we value as an organization. Those values are the constant pursuit of growth -- of being your best, being kind and a good role model to help promote the sport of weightlifting. Our aim is to grow the sport, but also to encourage people to train and grow stronger. Together with our Ambassadors, we want to inspire the next generation of lifters, and show that weightlifting and functional training is a sport for anyone. We believe Strong is Happy. And we want to help Make a Stronger World. 

For nearly 60 years, Eleiko Sport has been a worldwide leader within the international strength training communities. Our weightlifting, powerlifting and strength & conditioning products have been delivered to more than 180 countries. They are often seen at the world’s largest championships, where more than 1,000 world records have been set with an Eleiko bar. Eleiko is headquartered in Halmstad, Sweden, and employs people across offices in Sweden, Norway, Finland, Germany, Russia and the USA.

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If you would like more information or have questions regarding the Eleiko Ambassador program or our partnership with CJ Cummings please contact Rickard Blomberg, President, Eleiko Sport, Inc at +1 866 447 9441 or email rickard.blomberg@eleiko.com

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